I was inspired by the movie Breakfast at Tiffany’s and Audrey Hepburn, to create a marketing campaign to launch the brand Topshop in India for my dissertation. This report is based on creative proposal and also market research that was conducted on the Indian consumers.
A synopsis of the press release.... “The theme revolves around using Audrey Hepburn’s style, clothes and looks from the movie Breakfast at Tiffany’s, and other movies of the same period like Charade, Roman holiday, and My Fair Lady etc. Audrey Hepburn was a British actress, and hence associating her movie with Topshop will communicate the brand identity of a British brand. “Breakfast at Topshop” is quite clear a phrase to communicate what Topshop is going to do, for its launch in India. The Topshop store is going to be unique in India, inspired by the flagship store in the UK. With a great emphasis given to attractive Visual merchandising and the cafe in store, it aims at changing the idea of shopping as a form of entertainment in India.”
I DONT WANT TO CREATE FASHION...I WANT TO SELL FASHION!!
This blog will let you see the passion I have for my work. I have done research work for companies, courseworks and to support my interests, through which you can have a peak in my world of how I think I can sell fashion better than everyone else. Please dont hesitate to post your comments, because you might be better at it!
I was inspired by the movie Breakfast at Tiffany’s and Audrey Hepburn, to create a marketing campaign to launch the brand Topshop in India for my dissertation. This report is based on creative proposal and also market research that was conducted on the Indian consumers.
ReplyDeleteA synopsis of the press release....
“The theme revolves around using Audrey Hepburn’s style, clothes and looks from the movie Breakfast at Tiffany’s, and other movies of the same period like Charade, Roman holiday, and My Fair Lady etc. Audrey Hepburn was a British actress, and hence associating her movie with Topshop will communicate the brand identity of a British brand. “Breakfast at Topshop” is quite clear a phrase to communicate what Topshop is going to do, for its launch in India. The Topshop store is going to be unique in India, inspired by the flagship store in the UK. With a great emphasis given to attractive Visual merchandising and the cafe in store, it aims at changing the idea of shopping as a form of entertainment in India.”